"As designers we aim to orchestrate the right environment for that desirability to happen. If it’s usable and beautifully designed there will be at least a good foundation to help in allowing that seed of emotion to grow...."
"...Creating a desirable application or product can only happen when it is — at it’s core — something meaningful. It has to be something that improves people’s lives or just makes them happy for much longer than the five minute high after their purchase. Meaning also comes through telling a compelling story or building a brand over years that resonates with us on a much deeper level."
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